Join a High-Performance Startup Focused on Building the Future of AI-Driven Paid Acquisition Performance Marketing
At WKND, we’re not just another agency—we’re shaping a tech-driven future where AI-powered solutions revolutionize how brands acquire and retain customers. While we currently excel as a performance marketing and creative strategy firm, our long-term vision is to develop scalable software platforms that help eCommerce brands maximize their growth, profitability, and brand loyalty.
We don’t follow trends—we create them. Our approach is anchored in speed, innovation, and execution at the highest level, redefining performance and retention marketing in an ever-evolving digital landscape.
Relentless Pursuit of Excellence
At WKND, excellence isn’t optional—it’s our standard. We’ve cultivated a performance-first culture where outcomes reign supreme—whether launching high-performing campaigns in record time or leveraging AI to solve complex marketing challenges. Whether it takes three hours or three hundred, our goal remains the same: deliver world-class results with a tangible impact. Every team member is empowered to think critically, act decisively, and solve complex problems at scale. This is not a place for those seeking routine—it’s for those who thrive under pressure and are driven by transformative outcomes.
Innovation at Speed
We exist to outpace the speed of innovation in our industry. By harnessing advanced AI and automation, we craft data-driven marketing strategies that continually push the boundaries of speed, ROI, and scalability. WKND’s work culture is defined by accountability, rapid experimentation, and a commitment to continuous improvement—setting new standards for acquisition and retention.
Uncompromising Standards
Our team acts with a founder’s mentality—taking full ownership of their work and upholding exceptionally high standards. Collaboration, precision, and simplicity fuel our execution. Every process we design is built to scale without unnecessary complexity, ensuring each solution is as potent as it is elegant.
Customer-Centric Mission
Our clients’ success is our driving force. We’re obsessed with creating exceptional experiences that empower global DTC brands to attract, convert, and retain customers at scale. From high-performing ad campaigns and creative iterations to AI-driven marketing solutions, we’re laser-focused on delivering strategies that surpass expectations and fuel sustained growth.
Visionary Thinking
At WKND, we don’t just look at where marketing stands today—we anticipate where it’s going tomorrow. We operate with a forward-thinking mindset, exploring how AI and emerging tech will reshape both acquisition and retention strategies over the next decade. Join us in laying the foundation for the future of eCommerce growth.
This is your chance to be part of a team where excellence is non-negotiable, and rewards are directly tied to performance. If you’re ready to tackle challenges, push boundaries, and define the future of data-driven marketing, WKND is where you belong. We don’t just aim to compete—we aim to lead.
The Power of Communication
At WKND, clear, proactive communication is the backbone of our high-performance culture. We believe in staying ahead of potential issues rather than reacting after problems arise. By sharing insights, challenges, and wins early and often, we maintain transparency, solve complex problems faster, and keep our teams fully aligned. This approach fosters accountability not just within individual departments but across the entire organization—everyone owns their deliverables while working cohesively toward common objectives.
As a consultative expert, you will bridge the gap between our internal strategies and our external partners’ growth initiatives and business goals. This involves active listening—genuinely hearing and understanding each stakeholder’s perspective—then offering thoughtful recommendations that drive both short-term impact and long-term success. By practicing intentional thought partnership and close collaboration, you’ll build strong, trusting relationships that ensure our clients feel heard, supported, and set up for success. Ultimately, this culture of open dialogue and empathy elevates everyone’s contributions—enabling us to deliver world-class outcomes at speed.
Why Join WKND?
- Build Innovative SaaS Solutions
Contribute to developing scalable software designed for global eCommerce markets. - Solve Mission-Critical Challenges
Address complex acquisition and business challenges using AI-powered tools that drive efficiency, engagement, and ROI. - Pace of Innovation
Operate at the cutting edge of AI technology, where bold thinking and agility are the keys to success. - Performance-Based Rewards
Benefit from a competitive compensation structure with stock options, directly aligning your growth with our company’s trajectory. - Relentless Pursuit of Excellence
Collaborate with a team that values meaningful outcomes over mere effort and recognizes truly exceptional results.
Role Overview
As a Paid Media Manager at WKND, you will lead the planning, implementation, monitoring, optimization, analysis, and reporting of paid digital media campaigns across platforms such as Facebook, Twitter, Snapchat, Pinterest, YouTube, and beyond. You will serve as the day-to-day subject matter expert (SME) for our clients—building strategies, providing actionable insights, and ensuring high-performance campaigns. Working cross-functionally with Creative, Data, and Client Strategy teams, you’ll ensure every campaign aligns with client objectives while delivering measurable results at scale.
Key Responsibilities
Campaign Strategy & Execution
- Develop & Implement Paid Media Plans
Craft holistic strategies encompassing audience targeting/segmentation, messaging, budgeting, and optimization tactics. - Collaborate with Creative Teams
Partner with designers and copywriters to produce engaging, on-brand ads that resonate with target audiences. - Optimize Campaign Performance
Set benchmarks, analyze performance, and recommend future tests or scaling opportunities to hit KPIs and client goals. - Achieve Client Revenue & Spend Targets
Align campaign budgets with objectives and achieve at least 90%+ of agreed-upon performance targets.
Client Partnership & Communication
- Primary Client Contact
Act as the go-to professional for clients regarding campaign planning, performance updates, and strategic recommendations. - Data-Driven Reporting & Presentations
Prepare in-depth reports that interpret data, highlight trends, and provide actionable insights. - Strong Client Relationships
Maintain trust through consistent, high-quality service and transparent communication.
Data Analysis & Reporting
- Real-Time Dashboards & Reporting
Leverage analytics platforms to monitor and communicate campaign performance clearly and proactively. - Actionable Insights & Optimization
Synthesize data from multiple sources to uncover trends, interpret findings, and craft optimization plans. - Cross-Functional Analytics
Collaborate with Data Analysts to gain deeper insights into user behavior, funnel performance, and long-term growth opportunities.
Industry & Platform Expertise
- Stay Current on Ad Networks
Keep pace with new features, betas, and algorithm changes on Facebook, Twitter, Snapchat, Pinterest, YouTube, and other emerging channels. - Innovate & Expand
Identify and propose breakthrough opportunities for campaign expansion, leveraging the latest AI tools and technology. - Market Research
Gather data on consumer behavior, competitive landscapes, and industry trends to inform robust, future-ready campaign strategies.
Budget Management & Forecasting
- Allocate & Manage Budgets
Oversee significant monthly ad spends (ranging into six figures), ensuring ROI and performance targets are met. - Forecasting & Projections
Provide accurate spend projections and performance forecasts to both internal teams and clients.
Reporting & Insights
- Regular Performance Reports
Present findings in a way that’s clear, data-driven, and tied to actionable recommendations. - Ongoing A/B Testing
Continuously experiment with creative, audience segments, landing pages, and offers to drive incremental improvements.
Cross-Functional Collaboration
- Weekly Agency Portfolio Strategy Training
Align with the Creative, Data, and Retention teams to unify strategy and execution. - Client Communication
Facilitate timely Slack updates, reviews of KPIs, and strategic pivots as needed.
Management & Leadership Requirements
- 5+ Years of Management Experience
Proven track record in leading and developing high-performing teams. - Manage a Paid Media Team of 8 Sr. Paid Media Buyers
Provide ongoing training, ensure account troubleshooting, and maintain overall high performance. - Monthly Forecasting & Budgeting
Oversee spending expectations, communicate and adjust budgets, and ensure alignment with client objectives. - Set Initiatives & Objectives
Establish monthly, weekly, and daily targets to keep the team focused on achieving KPIs. - Thought Partnership & Support
Act as a strategic advisor and resource for your team; encourage collaborative problem-solving and innovation. - Accountability & Execution
Implement job scorecards and performance reviews to ensure buyers consistently meet ROAS/MER targets. - Enhance Overall Performance
Drive continuous improvement in team workflows, campaign processes, and client outcomes through proactive leadership.
Who You Are
- Results-Oriented & Analytical
You excel in interpreting metrics and relentlessly optimizing for maximum ROI. - Platform Proficiency
You’re adept at navigating Meta Ads, Google Ads, TikTok, and other relevant paid platforms—familiarity with AI-driven optimization is a plus. - Creative Problem-Solver
You identify performance bottlenecks swiftly and devise data-backed solutions. - Proactive & Adaptable
You stay updated on platform changes, pivot quickly, and anticipate challenges before they become issues. - Collaboration-Focused
You communicate effectively across diverse teams, ensuring unified campaign strategies.
Requirements
- Education
Bachelor’s degree in Marketing or a related field (required). - Experience
- 5+ years of hands-on performance marketing experience in paid social (required).
- 5+ years of management experience leading a paid media team or equivalent.
- Proven ability to scale campaigns, manage large budgets, and hit or exceed KPI targets.
- Technical Skills
- Highly knowledgeable in bidding/targeting automation tools.
- Proficient in Google Analytics and other ad management/testing tools.
- Soft Skill
- Excellent project management and problem-solving capabilities.
- Ability to structure complex, multi-stakeholder projects effectively.
- Strong written and verbal communication skills for client-facing and internal collaboration.
- Work Style
- Thrive in a fast-paced environment with evolving priorities.
- Demonstrate a strong sense of ownership and time-management skills.
Compensation & Benefits
At WKND, we believe in rewarding excellence:
- Competitive Base Salary : $108k-$144k + Performance Based Bonus
Designed to attract top-tier talent who perform exceptionally under pressure. - Generous Stock Options
Align your personal success with our company’s growth trajectory. - Performance-Based Bonuses
Earn additional compensation for meeting and exceeding key milestones and revenue objectives. - Cutting-Edge Tools & Resources
Access to advanced AI-driven platforms to innovate and execute at a world-class level. - High-Performance Culture
Collaborate with a team that values—and rewards—meaningful, data-driven outcomes. - Health Insurance Benefits (Available upon request)
Additional support for your well-being. - Remote-Friendly & Flexible Work Environment
We prioritize accountability and autonomy, letting you excel from anywhere.
Closing Statement
Ready to Shape the Future of Paid Media?
Join WKND as a Paid Media Manager and become the driving force behind high-performing, AI-powered campaigns for leading DTC brands. In this role, you won’t just manage ad spend—you’ll lead a team of experts, innovate at scale, and ensure client success through consistent training, proactive problem-solving, and data-driven insights. If you’re passionate about delivering transformative outcomes, pioneering new tactics, and mentoring a growing team, WKND is where you belong. We don’t just aim to compete—we aim to lead.
Apply now to architect top-tier campaigns, champion AI-driven optimizations, and shape the future of eCommerce marketing—while fueling both company and client growth in a fast-paced, high-performance environment.